Forbes says MSU's football profit was $28 million, the third-highest in the Big Ten after Penn State and U-M. MSU's two-year change is value was +3 percent.
In order to calculate the value, Forbes explains: "The four components, in order of weight, consist of each team's 1. value to its university, 2. value to its athletic department , 3. value to its conference and 4. value to the surrounding community . The scoring system also standardizes revenues and expenses in order to account for differences in each school's method of reporting financial information to the Department of Education."
Here is the complete list if you don't want to do all that clicking.
2. Notre Dame
3. Penn State
13. Ohio State
16. South Carolina
17. Texas A&M
Not really any surprises, except for maybe Arkansas. Texas will always be king. In terms of the Big Ten, the order pretty much follows the order of stadium size. Obviously more seats mean more revenue.